According to a new research report from the IoT analyst firm Berg Insight, the number of insurance telematics policies in force on the European market reached 16.1 million in Q4-2021. Growing at a compound annual growth rate (CAGR) of 21.5 percent, this number is expected to reach 35.1 million by 2025. In North America, the number of insurance telematics policies in force is expected to grow at a CAGR of 22.6 percent from 21.7 million in Q4-2021 to reach 49.0 million in 2025. The US, Italy, the UK and Canada are still the largest markets in terms of insurance telematics policies. In North America, the market is dominated by US-based Progressive, Allstate, Liberty Mutual, Nationwide and State Farm as well as Intact Financial Corporation and Desjardins in Canada. The Italian insurers UnipolSai and Generali together accounted for over 50 percent of the telematics-enabled policies in Europe. Insurers with a strong adoption in the UK moreover include Admiral Group and Direct Line. The European insurance telematics market is largely dominated by aftermarket black boxes while mobile applications followed by self-install OBD devices represent the vast majority of the active policies in North America. Berg Insight expects continued increase in the uptake of smartphone-based solutions in all markets as well as an increase in the use of OEM telematics data in insurance telematics programs.
The insurance telematics value chain spans multiple industries including a large ecosystem of companies extending far beyond the insurance industry players. “Automotive OEMs like General Motors, Honda, BMW, Daimler, Hyundai, Toyota and Stellantis show an increasing interest in using the data collected by their vehicles in insurance applications”, said Caspar Jansson, IoT Analyst at Berg Insight. There are also players such as LexisNexis Risk Solutions, Verisk and CCC Information Services that partner with OEMs and normalise connected car data in telematics exchanges which enable insurers to utilise telematics data from a vast range of sources as long as the policyholders agree to share their driving data.
Aftermarket telematics are still an important part in usage-based insurance and many service providers focus on insurance telematics solutions. Octo Telematics has a dominant market share and more than 5.5 million devices installed in insurance telematics programs. Other end-to-end solution providers such as Vodafone Automotive, Viasat Group, Targa Telematics, IMS and The Floow are also important players on the insurance telematics market. “Smartphone-based insurance telematics solutions are now offered on a broad scale in both Europe and North America”, continued Mr Jansson. Cambridge Mobile Telematics is becoming a market leader in this segment of insurance telematics and powers more than 6.5 million insurance telematics policies, mainly in the US. Other prominent vendors of smartphone-based insurance telematics solutions include Arity (subsidiary of Allstate). “The uptake of smartphone-based insurance telematics policies is further fuelled by the COVID-19 pandemic situation. Insurers that have launched smartphone-based telematics products can deploy UBI policies without installing telematics devices, reducing the need for physical interaction as well as reliance on global supply chains”, concluded Mr. Jansson.